About
I’m a digital marketing consultant based in Edinburgh with 12+ years experience in PPC, SEO, and cross-channel marketing strategy. I currently work with Mackerel Media, where I manage digital marketing campaigns for clients in a variety of industries including tech, e-commerce, and professional services. Throughout my career, I’ve worked with all kinds of businesses from small local firms to global e-commerce brands.
Originally from Belfast, I moved to Scotland to study Politics at the University of Dundee before settling in Edinburgh. After working in community development for a few years I decided to make a career change when a friend invited me to join his new agency, and discovered I was pretty good at the analytical side of campaign strategy and performance optimization. Outside of work, I like to keep fit at the gym, enjoy reading and films, and play guitar.
Experience
12+ years in digital marketing, working with agencies to support clients across multiple industries and markets.
Key areas:
- PPC advertising (Google Ads, Microsoft Ads, Meta, LinkedIn)
- SEO and cross-channel marketing strategy
- Performance analysis and conversion rate optimisation
Geographic reach:
- UK, North America, Europe, Australia, Middle East, Asia
Industries:
- Tech/SaaS, e-commerce, hospitality, property, professional services
Approach:
- Evidence-based decisions and creative problem-solving
- Focus on value and results over vanity metrics
- Calm, straightforward, and reliable